• Mission:

    At The Laughing Goat, our mission is simple: brew laughs, spark conversations, and serve up unapologetically bold gear for people who like their humor the way they like their coffee—strong, slightly inappropriate, and guaranteed to wake the room. We design mugs, tees, hats, and gifts that salute our veteran grit, poke the bear, and rattle the sensitive (purely as a courtesy service).

    Every product is crafted with the same attention to detail we learned in uniform—only now, the inspections are on mugs, not barracks. Whether you're sipping, wearing, gifting, or stirring up trouble, you can feel good knowing your purchase supports a veteran-owned business that believes morale matters, humor heals, and life’s too short for boring gear.

    Shop all 

  • Gear up with grit and humor at The Laughing Goat, where veteran-owned meets mission-driven. Our military apparel line honors service with bold designs, rugged materials, and a wink of irreverence—because freedom demands both discipline and a sense of humor. Whether you're outfitting yourself, showing support for a service member, or searching for that standout gift, our collection delivers high-quality prints, comfortable cuts, and true-blue attitude.

    Military Gear 
  • lifestyle

    The Laughing Goat isn’t your average apparel brand—we’re where comfort meets chaos, and style meets sarcasm. Born from a love of good laughs, bold designs, and maybe one too many cups of coffee, our gear is made for people who don’t take themselves too seriously (but still like to look awesome). Whether you’re rocking our tees, hoodies, or hats, you’ll be turning heads and cracking smiles faster than a goat on an espresso bender.

    Apparel 

  • Welcome to The Prank Drawer — the only place where mischief meets merchandising and your “oops, did I really get them that?” moment happens on purpose. Whether you're rigging the office coffee machine to shout “Good job!” or gifting that one pal who lives for chaos with something gloriously ridiculous, this is your go-to stash for all things laugh-out-loud & surprise-worthy. Pull open the drawer, pick your weapon (of humor), and prepare for the flinch + grin combo that says “I love you…but let’s keep it entertaining.” Caution: May cause snorts, startled looks, and spontaneous fits of giggles. Use responsibly.

    The Prank Drawer 
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    Welcome to the Drinkware Domain—where the mugs are bold, the tumblers are tactical, and the coffee is terrified. Whether you’re sipping your first zombie-defying espresso, lovingly cradling a hot tea like it owes you money, or showing that flask who’s boss, this is your official gear zone. Every piece in this collection is built to survive your chaotic mornings, your “just one more sip” afternoons, and your late-night “I’ll sleep when the world ends” sessions. And because we’re veteran-owned, we’ve done more than just print a goat on a mug—we’ve made sure it’s tough enough to handle your most rebellious caffeine binges.

    Drinkware 
  • We vow to live by five unbreakable tenets:

    1. Humor First, Always.

    If it doesn’t make you laugh, snort, or question why you’re like this… it doesn’t make the cut. We create mugs, tees, and gear that deliver morale boosts on demand—no caffeine required (but highly recommended).

    2. Built to Survive the Day (and Then Some).

    Our products aren’t flimsy, “oops-it-chipped” novelty junk. They’re made with the same quality expectations we learned in the military: sturdy, reliable, and mission-ready—whether the mission is morning coffee or Monday sarcasm.

    3. Community, Integrity, and a Dash of Chaos.

    We’re veteran-owned, community-driven, and committed to giving back. Every purchase supports the veteran community, and every joke—no matter how questionable—comes from a place of authenticity, camaraderie, and a healthy disrespect for dullness.

    4. Patriotism With Personality.

    We honor service, celebrate freedom, and sprinkle in the kind of humor only people who’ve “been there” truly get. It’s patriotism with an attitude—and a goat who refuses to behave.

    5. Everyday Life Deserves to Be More Ridiculous.

    From your morning mug to your weekend tee, we believe the ordinary should be funny, loud, sarcastic, or at least mildly concerning to bystanders. That’s not just our brand—it’s our lifestyle.

    CoNtAcT 
  • Laugh loud, shop proud.

    Whether you’re hunting for a mug that speaks fluent sarcasm, a tee that calls out the room without saying a word, or a gift that’s perfectly inappropriate for 90% of your relatives (and perfect for the other 10%), you’re in the right place.

    At The Laughing Goat, we put humor first, caffeine second, and sensitivity… somewhere way down the list. We’re veteran-owned, attitude-driven, and fully committed to fueling your day with gear that gets laughs, sparks side-eyes, and keeps morale dangerously high.

    So go on—scroll, click, and embrace the ridiculous. Your shopping cart should be as bold, funny, and unfiltered as you are.

    Laugh loud. Shop proud. Cause trouble responsibly.

    Privacy Policy 
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    Christmas Gear


    Get ready to jingle, giggle, and deck yourself out in the most delightfully un-serious holiday gear on the internet! Our Christmas collection at The Laughing Goat is packed with cozy sweatshirts, cheeky designs, and festive mischief guaranteed to turn heads, start conversations, and make Santa spit out his milk. Whether you’re rocking Rudolph’s chaos, Santa’s sass, or an elf-approved level of troublemaking, our gear keeps the laughs coming all season long. Wear the cheer. Spread the joy. Embrace the nonsense. ’Tis the season to be hilarious!

    Christmas